Commercialisation Strategies

As new solutions move out of the laboratory and into the mainstream, even great ideas face challenges in gaining acceptance in the marketplace. Often, visionaries find their brilliant products stymied by lack of a comprehensive go-to-market plan, partnering strategy, or message. We work with academic organisations to develop a plan, based upon real-world user needs and preferences, to bring excellent, theoretical models to fruition.  We also work with small, visionary firms to define their business strategy and develop tactical plans to successfully bring their products and services to market.  As a part of these efforts, we have experience in:

• User Needs Analysis
• Market Surveys
• Channels & Distribution Strategy Development
• Pricing Strategy
• Technology Pilots